Consistent branding and corporate identity is important to a successful marketing strategy. With a unique, recognizable brand you’re easily found by loyal customers, while attracting new ones. Ask yourself, “How do I look?” While branding encompasses every part of your business, I, as a graphic designer, focus on the visual parts. For many of our customers, we serve as both resource and THE source for their collateral, packaging and promotional materials.

Corporate Identity Work Pays Big Benefits

Your logo is an important starting point, but use that same image, those colors, that style, consistently across all parts of your business. A series of ads or mailings is best written and designed all at one time — not only to save on printing cost, but to ensure continuity of your message and the look of your brand. Your designer can also act as a “brand custodian.” Because I maintain an archive of all your marketing materials, I am often called on to provide updates or graphic face lifts to my customers’ corporate identity. And I am the go-to person when you’re dealing with your printing vendors. We want to keep you looking good across all types of electronic or print media.

I help design your collateral marketing materials, including:

Ultimately your brand includes the ENTIRE customer experience, from the first sight of your logo or ad, through the customer service and follow-up. My passion is to make you proud of your corporate image. Regardless of the size or age of your business, all of the “visible” parts from products to packaging to communications can look like you have an established, “national” brand, not a small local startup, from the very start.