The BUSINESS of art is similar to any other business: finding a need and fulfilling it. Helping businesses and individuals launch their next great idea is THE most fulfilling part of my job. And possibly the most profitable. In business, graphic design and custom artwork must be created “to spec.” It must be functional as well as appealing. Not just look great, but also fit on the label, print correctly, and read clearly. Customers will put me in contact with their Printer or Publisher or Sign Maker, and the job will be set up to their specifications, often saving time and money.