Packaging is a vital part of your brand. Consistent, appealing label design & packaging design will make it easy for loyal customers to find you on the shelf. It will also invite new buyers to give you a try. As the “take-home” part of your brand, your labels and packaging need to stand out from the competition. As your Designer, I make this most visible part of your business shine.

Good Label Design & Packaging Design Win the Day

By far, one of the most rewarding things about my long-term partnerships with customers and their businesses has been helping them develop new product lines. It’s also great to update and continue established brands through redesign and brand “face lifts.” Once we have a strong, readable, attractive design, we create an entire line that looks great in a store, website or any other display. We’ve done this for products as diverse as:

  • Meat
  • Cheese
  • Frozen Foods
  • Tools
  • Clothing
  • Linens
  • CDs and DVDs
  • Salsa
  • Canned Goods
  • E-vapor juice

In the label and packaging area, I get to work as a “translator” between my label design & packaging design customers and the in-house experts of the printing companies. Each printing process has its own set of technical specifications and limitations. Specs for flexographic printing (used on food packaging), for example, are extremely exacting, and must conform to not only the mechanics of the print process, but government guidelines as well. Your label design, including your logo, must be “broken down” and rebuilt in custom colors and shapes — and still look great in the final print! Then there are barcodes, ingredient listings, nutritional info panels, USDA and industry seals,….

Call Scott at 920-277-1425, or...

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